Our Journey: A Story of Passion and Perseverance
In 2003, Ejaz Jan and Shaista Jan set out on a mission to preserve the traditional craftsmanship of artisans while empowering them through fair and ethical business practices. Starting from a small family business, Artisans Effort grew steadily despite facing various challenges—market competition, financial struggles, and the balancing act of maintaining authenticity while scaling up.
Ejaz and Shaista believed in quality over quantity. Their personal connection with artisans allowed them to create an ethical brand that focuses on creating a sustainable livelihood for artisans across India. From their humble beginnings, Artisans Effort has blossomed into a global venture without compromising on its core values: fair-trade practices, artisan well-being, and high-quality handmade products.
How Artisans Effort Came to Life
- Founded in 2003: Artisans Effort was established in October 2003 in West Bengal, India.
- Origin Story: A group of artisans, facing exploitation and poor working conditions, came together to seek fair treatment and better opportunities.
- Commitment to Fair Trade: The organization was created with a focus on Fair Trade principles, aiming to provide fair wages, respectful working environments, and job security.
- Growth and Impact: From its initial struggles, Artisans Effort has grown into a successful platform, empowering artisans and preserving traditional crafts.
- Ongoing Mission: The organization remains dedicated to fairness, respect, and positive social impact, continuing to improve the lives of artisans and their communities.
The Impact of Fair-Trade Certification
When you choose Artisans Effort, you’re not just buying a product; you’re supporting a movement that uplifts communities. Our Fair-Trade Certification from the Fair-Trade Forum India guarantees that every item purchased from us meets rigorous ethical standards—ensuring that the artisans receive fair wages, work in safe conditions, and have access to community support.
Stories of Strength: How Artisans Effort Uplifts Women in Need
After losing her husband and facing abuse from in-laws, Mariam joined Artisans Effort, where her embroidery skills were nurtured, and her children’s education supported.
Radhika, the sole earner facing in-law harassment due to infertility, found solace and purpose at Artisans Effort, becoming one of their most valuable staff.
Struggling financially, Asma joined Artisans Effort to support her family, easing her father’s burden and becoming a regular contributor to their household’s income.
Alpana, suffering from asthma and a hearing-impaired husband, found a supportive job at Artisans Effort, where her health and household responsibilities were respected.